What if your farm could become more than a place where crops grow?

With the right concept, experiences, hospitality, and business strategy, a farm can become a destination where people come to stay, learn, explore, reconnect with nature—and create a sustainable source of income for its owners.

If you are a farmer, landowner, farmstay owner, or someone dreaming of starting an agrotourism business, the Profitable Agrotourism Workshop at Vaksana Farms is designed to help you turn that idea into a practical business opportunity.

From Farm to Experience: Understanding Agrotourism

Agrotourism is more than simply opening your farm to visitors. It is about creating meaningful experiences around agriculture, nature, food, rural life, and hospitality.

A successful agrotourism destination brings these elements together to create reasons for guests to visit, stay longer, return, and recommend the experience to others.

But how do you actually build such a business?

What should you offer your guests? How do you price experiences? How can you create multiple revenue streams? How do you market a farmstay? And how do you manage the day-to-day operations?

These are the practical questions addressed during this immersive 24-hour workshop.

Learn from a Farm That Has Done It

The workshop takes place at Vaksana Farms, an award-winning 14-acre organic permaculture farmstay known for combining agriculture, hospitality, and immersive rural experiences.

Vaksana Farms has been recognised by Condé Nast Traveller India among India’s 100 Most Beautiful Homestays, is an Airbnb Superhost, and has received the Gold Winner – India Responsible Tourism Awards by Outlook Traveller.

Instead of learning agrotourism only through theory, participants get an opportunity to understand how a functioning farmstay operates and how different experiences, hospitality offerings, and revenue opportunities can work together.

What Will You Learn?

The workshop covers the essential areas involved in building and growing an agrotourism business, including:

• Building an agrotourism business from the ground up
• Designing memorable guest experiences
• Creating multiple income streams
• Understanding farmstay operations and hospitality
• Branding and positioning your farm
• Pricing your experiences and offerings
• Marketing through social media and digital platforms
• Guest management and service excellence
• Building sustainable business practices
• Scaling your farm business with confidence

The focus is on practical strategies that can be adapted to different farms, properties, budgets, and business models.

A 24-Hour Immersive Learning Experience

This isn’t designed to be a conventional classroom workshop.

Participants will experience a combination of interactive sessions, real-world case studies, discussions, worksheets, Q&A, and a walkthrough of Vaksana Farms.

The workshop highlights include:

Farm Walkthrough: Explore the farm and understand how a working agrotourism destination creates experiences for guests.

Real-World Case Studies: Learn from the experiences and lessons of Vaksana Farms.

Interactive Discussions: Discuss your ideas, challenges, and opportunities with the host and fellow participants.

Practical Worksheets & Resources: Take away tools that can help you move from ideas to implementation.

Networking: Meet farmers, landowners, hospitality professionals, and aspiring agrotourism entrepreneurs who share similar goals.

 

Who Should Attend?

You don’t need to already own a successful farmstay to attend.

This workshop is ideal for:

• Farmers looking to diversify their income
• Farmstay and homestay owners
• Landowners exploring new business opportunities
• Aspiring agrotourism entrepreneurs
• Nature retreat founders
• Eco-tourism businesses
• Agriculture graduates
• Hospitality professionals
• Anyone interested in building a rural tourism business

Whether you already have a farm or are still exploring the idea, the workshop can help you understand what it takes to turn agricultural land into a meaningful visitor experience and a viable business.

What Will You Take Back?

By the end of the 24-hour experience, you can expect to leave with a clearer understanding of:

• How to plan your agrotourism business
• Potential revenue opportunities for your property
• Ways to create experiences guests are willing to pay for
• Marketing strategies for reaching the right audience
• Operational practices for running a farmstay
• Guest expectations and service standards
• Ideas that can be implemented on your own property
• A network of people exploring similar opportunities

Most importantly, you’ll have the opportunity to look at your farm from a different perspective—not just as agricultural land, but as a place with experiences, stories, resources, and business possibilities.

Meet Your Host: Kiruba Shankar

The workshop will be led by Kiruba Shankar, Co-founder of Vaksana Farms and author of 101 Agrotourism Ideas: Turning Agriculture into a High-Margin Business. With hands-on experience in developing Vaksana Farms, Kiruba will share practical insights into farmstay operations, guest experiences, marketing, revenue generation, and building an agrotourism business. The emphasis is on lessons that come from actually running a farmstay—not just business theory.

Workshop Details

Event: Profitable Agrotourism Workshop
Format: 24-Hour Immersive Workshop
Date: 20 & 21 September 2026
Time: 10:00 AM, 20 September to 10:00 AM, 21 September 2026
Venue: Vaksana Farms
Contact: +91 98415 97744

Is Your Farm Ready for Its Next Chapter?

Agriculture and tourism don’t have to exist separately.

Your land, farm activities, local culture, food, natural surroundings, and stories can become the foundation for experiences that people actively seek out.

The question is: how do you bring all of it together into a sustainable and profitable business? Join the Profitable Agrotourism Workshop at Vaksana Farms and spend 24 immersive hours learning, exploring, asking questions, and discovering practical ways to build or scale your agrotourism venture.

Ready to turn your farm into an experience?

Register now for the Profitable Agrotourism Workshop at Vaksana Farms.

20–21 September 2026 | Vaksana Farms | 24 Hours

For registrations and enquiries: +91 98415 97744