Thinking about turning your farm into a profitable agrotourism destination?
Agriculture and tourism are coming together in exciting ways, creating new opportunities for farmers, landowners, farmstay owners, and entrepreneurs. But building a successful agrotourism business is about much more than having beautiful land or opening a few rooms. It requires the right experiences, pricing, marketing, hospitality, operations, and revenue strategies. If you are looking for practical guidance on how to start an agrotourism business, the Profitable Agrotourism Workshop at Vaksana Farms is designed to help you turn your idea into a workable business.
Profitable Agrotourism Workshop at Vaksana Farms
Date: 20 & 21 September 2026
Duration: 24 hours
Time: 10:00 AM, 20 September to 10:00 AM, 21 September
Venue: Vaksana Farms
Contact: +91 98415 97744
This immersive 24-hour agrotourism workshop brings together practical knowledge, real-world case studies, hands-on learning, and business strategies to help participants start or scale their own agrotourism venture.
Whether you own farmland, operate a farmstay, are planning a rural retreat, or simply want to explore agrotourism as a business opportunity, this workshop can help you understand what it takes to build a destination that attracts guests and generates sustainable income.
Why Is Agrotourism a Growing Business Opportunity?
Modern travellers are increasingly looking for experiences beyond conventional hotels and city vacations.
They want to experience nature, local food, farming, rural life, traditional practices, outdoor activities, and meaningful stays.
This creates an opportunity for farms and rural properties to develop agritourism and farmstay experiences that offer visitors something they cannot easily find in a conventional hotel.
A successful agrotourism destination can potentially create income through multiple channels, including:
- Farmstay accommodation
- Day visits
- Farm experiences
- Workshops
- Nature activities
- Rural experiences
- Food and culinary experiences
- Educational programmes
- Corporate outings
- Kids’ farm activities
- Events and retreats
- Local and farm-produced products
However, knowing what to offer, how to price it, how to market it, and how to manage guests can make the difference between an interesting farm project and a sustainable business.
That is exactly where practical agrotourism knowledge becomes valuable.
Learn Agrotourism From a Real Working Farm
The workshop takes place at Vaksana Farms, an award-winning 14-acre organic permaculture farmstay that brings agriculture, hospitality, nature, and rural experiences together.
Vaksana Farms has been recognised by Condé Nast Traveller India among India’s 100 Most Beautiful Homestays, is an Airbnb Superhost, and has received the Gold Winner – India Responsible Tourism Awards by Outlook Traveller.
Rather than learning only through theoretical presentations, participants get the opportunity to understand agrotourism by looking at a real operating farmstay.
The experience includes a farm walkthrough, real-life case studies, interactive discussions, practical worksheets, and Q&A sessions.
This makes the programme especially useful for anyone who wants to understand the realities of running a farmstay business or agrotourism destination.
What Will You Learn at the Agrotourism Workshop?
The workshop covers the key areas involved in building and growing an agrotourism business.
1. Building an Agrotourism Business From the Ground Up
Learn how to approach your property as a business opportunity and identify the right model for your land, resources, audience, and goals.
You will explore the fundamentals of starting an agrotourism business from scratch and understand the important decisions involved before investing heavily.
2. Creating Memorable Farm Experiences
A successful farmstay is not simply about providing accommodation.
Guests remember what they experienced.
Learn how to develop meaningful and engaging experiences that can make your farm stand out from conventional accommodation options.
3. Creating Multiple Revenue Streams
One of the biggest opportunities in agrotourism is the ability to develop multiple sources of income.
The workshop explores practical agrotourism revenue ideas and ways to think beyond room bookings.
The objective is to help you understand how different experiences, activities, workshops, food offerings, and other services can contribute to your overall business model.
4. Farmstay Operations and Hospitality
Running a farmstay requires more than welcoming guests.
From guest management and service standards to day-to-day operations, understanding hospitality systems is essential for creating a consistent customer experience.
5. Branding and Positioning Your Farm
Why should a guest choose your farm over another farmstay?
Your location may be unique, but your brand, positioning, story, and experience need to communicate that uniqueness.
Learn how to position your agrotourism destination and communicate its value to your target audience.
6. Pricing Your Farm Experiences
Pricing can be one of the biggest challenges for new agrotourism entrepreneurs.
Learn how to think about pricing accommodation, activities, experiences, and packages while considering customer expectations and business sustainability.
7. Marketing Your Agrotourism Business
Having a beautiful farm does not automatically bring guests.
You need to make sure potential customers can discover you.
The workshop covers marketing through social media and digital platforms, helping participants understand how to attract the right audience and communicate their farm’s experiences effectively.
8. Guest Management and Service Excellence
Learn how to understand guest expectations, improve service, and create experiences that encourage positive reviews, recommendations, and repeat visits.
9. Sustainable Business Practices
Agrotourism works best when tourism and agriculture support each other.
The workshop also looks at sustainable approaches that can help create a business that is environmentally responsible while remaining commercially viable.
10. Scaling Your Agrotourism Venture
Once your farm begins attracting customers, what comes next?
Learn how to think about growth, new experiences, additional revenue opportunities, and systems that can help you scale your agrotourism business with greater confidence.
Who Should Attend This Agrotourism Workshop?
This programme is suitable for anyone interested in building or improving a rural tourism business.
You can attend if you are:
- A farmer looking for additional income opportunities
- A farmstay owner
- A landowner planning to develop your property
- A homestay owner
- An aspiring agrotourism entrepreneur
- A nature retreat founder
- An eco-tourism business owner
- An agriculture graduate
- A hospitality professional
- Someone interested in rural tourism and sustainable entrepreneurship
You do not necessarily need to have an existing farmstay business.
If you have land, an idea, or an interest in creating a profitable farm-based tourism business, the workshop can help you understand the possibilities.
What Will You Take Back From the Workshop?
By the end of the 24-hour programme, participants can expect to have a clearer understanding of:
- How to start an agrotourism business
- How to develop a farmstay business model
- How to create attractive guest experiences
- How to identify additional revenue opportunities
- How to market a rural tourism destination
- How to approach pricing
- How to improve guest experience
- How to develop practical operational systems
- How to build a stronger agrotourism brand
- How to plan the next stage of their venture
You will also have the opportunity to interact with other farmers, entrepreneurs, landowners, hospitality professionals, and people interested in agrotourism and rural tourism.
Learn From Kiruba Shankar
The workshop is led by Kiruba Shankar, Co-founder of Vaksana Farms and author of 101 Agrotourism Ideas: Turning Agriculture into a High-Margin Business.
With hands-on experience in developing Vaksana Farms, Kiruba will share practical insights into building and operating an agrotourism destination.
The focus is on real-world strategies rather than theory alone.
Participants will explore operational systems, marketing approaches, guest experiences, business models, and revenue strategies that can be applied to their own farms and properties.
Why a 24-Hour Immersive Workshop?
Agrotourism involves many interconnected aspects—from agriculture and hospitality to branding, marketing, pricing, customer experience, and business operations.
A 24-hour immersive format provides participants with the opportunity to step away from their regular routine and focus completely on understanding the business.
The workshop combines:
Learning + Farm Experience + Case Studies + Practical Exercises + Networking
Instead of simply asking “Can my farm become an agrotourism destination?”, participants can begin thinking about a more important question:
“What can I build, and how can I make it sustainable and profitable?”
Turn Your Farm Into More Than a Farm
Your land can be more than a place where crops grow.
With the right planning, a farm can become a place where people stay, learn, experience, relax, eat, explore, and reconnect with nature.
That is the opportunity behind agrotourism.
But turning that opportunity into a sustainable business requires the right knowledge and a clear strategy.
If you are serious about exploring how to start a profitable agrotourism business, this workshop at Vaksana Farms is an opportunity to learn directly from a working agrotourism destination and gain practical insights you can take back to your own venture.
Join the Profitable Agrotourism Workshop
20 & 21 September 2026
10:00 AM, 20 September – 10:00 AM, 21 September
Vaksana Farms
Learn. Experience. Build. Grow.
Ready to turn your farm into a thriving agrotourism destination?
Register Now
For registration and enquiries:
+91 98415 97744
Limited participation is available for this immersive 24-hour programme. If you are planning to start, improve, or scale a farmstay or agrotourism business, reserve your place for the Profitable Agrotourism Workshop at Vaksana Farms.
