Smart Marketing & Revenue Hacks for Homestays, Farmstays, Hostels & Boutique Hotels
A 2-Day Residential Workshop at Vaksana Farms
We understand the struggles you face—low occupancy rates, unpredictable bookings and guest retention issues.
Having worked closely with the hospitality giants Club Mahindra and Sterling Holidays for two decades, we know what it takes to succeed. Our own property, Vaksana Farms has been rated as India’s Best Farmstay by Outlook Traveller Magazine.
We are now hosting this transformational workshop to help fellow property owners unlock profitability and growth.
Join us for an immersive Bootcamp, a 2-day residential event at Vaksana Farms, where we will share proven strategies, real-world case studies, and hands-on training to help you boost occupancy, enhance guest experiences, and increase revenue.
Why This Workshop?
This workshop will provide actionable solutions to help you turn your property into a thriving business with the right mix of AI-driven marketing, SEO strategies, influencer collaborations, and corporate tie-ups.
Who Should Attend?
Farmstay, homestay, boutique hotel, and hostel owners
Senior property owners looking for modern marketing approaches
Hospitality entrepreneurs seeking sustainable business models
Owners struggling with occupancy and revenue generation
Anyone looking to increase bookings and guest satisfaction
What You Will Learn?
Blue Ocean Strategy for Farmstays & Homestays
- Identifying your property’s unique value proposition
- Creating demand by standing out from the competition
- Leveraging niche markets & exclusive partnerships
- Case studies of farmstays & boutique properties that got it right
AI & SEO: Boosting Online Visibility and Bookings
- Using AI-driven insights to understand and predict guest behavior
- SEO strategies to improve search rankings and direct bookings
- Storytelling techniques to make your property stand out
- How to optimize your website and Google My Business listing
Social Media Strategies for Hospitality
- Instagram & YouTube marketing strategies to drive engagement
- Running paid campaigns on Facebook & Instagram to increase direct bookings
- Performance marketing techniques to measure success
Influencer Marketing for Hospitality
- How to work with micro & macro influencers to promote your stay
- Building partnerships with influencers to enhance brand credibility and reach
Online Reputation Management & Guest Reviews
- Handling Airbnb Superhost & Booking.com Excellence Awards
- Managing and responding to guest reviews professionally
- Converting positive guest experiences into higher revenue
- Handling negative feedback and reputation recovery
Loyalty & Referral Programs: Encouraging Repeat Visitors
- How to design guest loyalty programs for long-term success
- Setting up referral codes to attract new guests through existing ones
- Effective email marketing strategies to stay connected with past guests
- Gifting & special perks for returning guests
Corporate Tie-Ups & Workations
- Partnering with HR & Learning & Development (L&D) teams
- Creating corporate retreat & team-building packages
- Positioning your property as a top workation destination
- Case studies: Working with brands like Club Mahindra, Mango Hill & Lux Resorts
Microsite Strategies for Hotels & Farmstays
- How to create a high-converting website for direct bookings
- Persona mapping: Understanding your ideal guest demographics
- SEO & UX strategies for seamless online experiences
- How to track and improve booking conversion
Events: Attracting Customers Through Unique Experiences
- Hosting engaging events to bring in new guests
- Planning and marketing seasonal events effectively
Podcasting: Building Brand Awareness Through Storytelling
- Using podcasting to share compelling stories and connect with your audience
- Leveraging audio content to enhance brand visibility and credibility
Why Attend This Workshop at Vaksana Farms?
- Immersive Learning in a Real-World Setting: Experience firsthand how a farmstay operates successfully
- Actionable Strategies: Learn from industry experts and implement strategies immediately
- Networking Opportunities: Connect with fellow property owners and hospitality professionals
- Hands-On Training: Walk away with a customized marketing plan for your property
Meet Your Host:
Mr. Kiruba Shankar
Speaker, Trainer & Farmstay Entrepreneur
Kiruba Shankar is a professional trainer, keynote speaker, and entrepreneur with decades of experience in hospitality and business strategy. He has consulted for Club Mahindra (11 years) and Sterling Holidays (13 years) and trained teams at Sun Siyam Resorts and LUX Resorts in the Maldives.
He owns Vaksana Farms, rated India’s Best Farmstay in 2025 by Outlook Traveller Magazine. He has authored eight books, including The Profitable Farm Stay and Staypreneur, guiding farmstay owners and hospitality entrepreneurs.
Kiruba co-founded the Professional Speakers Association of India and serves on the Global Speakers Federation Board. A visiting professor for over 30 years, his interactive workshops focus on actionable, goal-driven learning.
More at www.Kiruba.pro | www.Kiruba.com.
Venue:
Vaksana Farms is the perfect residential venue for The Staypreuner's Bootcamp, offering a tranquil and immersive environment that blends the charm of nature with modern comfort. Surrounded by lush greenery and peaceful landscapes, it provides an ideal setting for reflection, learning, and rejuvenation. The farmstay offers cozy, well-appointed accommodations, ensuring guests enjoy a restful stay while being close to nature. With open spaces for collaboration, serene areas for relaxation, and farm-to-table meals made from fresh, organic ingredients, Vaksana Farms elevates the experience, making it the perfect venue for this transformative workshop.
Sign up now and take your farmstay/homestay business to the next level!
Strategies to increase bookings and revenues
Increasing occupancy for farm stays, homestays, boutique hotels, and hostels requires more than just providing a place to sleep. Guests seek unique, personalized experiences that make their stay memorable. A well-crafted experience ensures repeat visits and strong word-of-mouth recommendations.
This book covers comprehensive ideas and strategies for a profitable farmstay business.
Learn from the experiences of top farmstay owners as they share valuable insights and strategies to enhance , boost revenue, increase profits and create a sustainable, thriving farmstay business.
