Turning Your Property into an Instagrammable Destination

Why Aesthetic Appeal Drives Bookings

In today’s digital-driven travel landscape, guests don’t just look for comfort—they seek visually stunning experiences. A property with Instagram-worthy spots can naturally attract more bookings, as guests love sharing their stays online. From vibrant murals to cozy nooks, every element that enhances aesthetics can turn your stay into a viral sensation.

In a study by Travel Weekly, over 40% of millennials consider a destination’s “Instagrammability” before booking. If your property looks great in photos, it becomes a free marketing tool—every guest’s post acts as a personal recommendation.

1. Design Eye-Catching Spaces

A well-designed space invites photography and increases organic promotion. Simple yet thoughtful elements can make all the difference.

A homestay in Bali introduced a floating breakfast setup in its pool. The idea became so popular that influencers started visiting just for the experience, leading to a 50% rise in weekday bookings.

Actionable Idea:

Create one standout feature—a swing overlooking the valley, a glass-floor deck, or a flower-filled bathtub.
Maximize natural light—bright, airy spaces always look better on camera.
Place photo-worthy props—like vintage bicycles, wooden benches, or fairy lights to enhance aesthetics.

2. Leverage Unique Architecture & Decor

Guests love authentic, local elements in a stay. A property with distinctive decor stands out and creates a memorable experience.

A boutique hotel in Santorini, Greece, became an Instagram sensation due to its white stone architecture and infinity pools, giving visitors a “dreamy escape” aesthetic.

Actionable Idea:

• Blend traditional and modern design—use local handicrafts, exposed brick walls, or unique door frames.
• Add a signature decor piece—a neon sign with a quote, a bookshelf wall, or a nature-themed mural.
• Use sustainable and artistic decor—eco-friendly bamboo huts or upcycled wooden furniture can add character.

3. Offer Picture-Perfect Experiences

Beyond decor, the activities and experiences you offer should also be visually appealing. If an experience is photogenic, it becomes a compelling reason for guests to book.

A farmstay in New Zealand introduced sunflower-picking sessions, allowing guests to create their own bouquets while capturing beautiful pictures. This experience became so popular that it doubled their off-season bookings.

Actionable Idea:

• Introduce themed picnics with aesthetic setups—boho cushions, wooden crates, and fairy lights.
• Host outdoor movie nights with a projector, cozy blankets, and lanterns.
• Organize sunrise yoga sessions in a scenic spot, encouraging guests to take and share pictures.

4. Encourage Social Sharing & Hashtags

Once you create a beautiful space, you need to motivate guests to share their experiences online.

A resort in the Maldives gives guests a free sunset cocktail if they post a picture with their branded hashtag. This simple incentive increased their online reach by 60%.

Actionable Idea:

Create a branded hashtag and display it in key areas. Example: #StayAtGreenHaven
Offer discounts or freebies for guests who tag your property on Instagram.
Install a designated “photo spot” with a frame or sign that encourages snapping and sharing.

5. Curate Seasonal & Thematic Decor

Updating your property’s aesthetics with seasonal elements keeps content fresh and exciting.

A homestay in Japan decorates its lounge with cherry blossom petals in spring and warm, festive lights during winter, ensuring guests always have new photo opportunities.

Actionable Idea:

Switch bedding, cushions, or table decor according to the season.
Use natural elements like autumn leaves, fresh flowers, or candle-lit lanterns.
Introduce themed stays, such as Monsoon Bliss Retreats with umbrellas, tea sessions, and cozy blankets.

Worksheet: 10 Questions

1.  What is one unique visual element in your stay that could become a photo hotspot?
2. How can you use lighting to enhance the aesthetics of your property?
3. Are there any local cultural elements you can incorporate into your decor?
4. What small design changes can make a big impact on guest experience?
5. Do you have a designated Instagrammable corner? If not, where can you create one?
6. How can you make food and dining experiences more photogenic?
7. What incentive can you offer to encourage guests to post and tag your stay?
8. Are there seasonal or festival-based themes you can incorporate into your property?
9. Have you checked how your property looks online from a guest’s perspective?
10. What is one immediate visual upgrade you can implement this month?