Turning Your Property into a Filming Location – A Hidden Revenue Stream

Hotels, farmstays, and unique properties are not just for travelers—they can also serve as stunning backdrops for film shoots, TV commercials, music videos, fashion photoshoots, and influencer content. Location scouting teams are always on the lookout for visually appealing spots, and if your property has a unique aesthetic, it could become a sought-after filming destination.

Many property owners overlook this alternative revenue stream, but with the rise of digital content creation, the demand for picturesque, private locations is higher than ever.

A Hidden Farmstay That Became a Viral Location

A farmstay in Kerala with lush green landscapes and rustic cottages was struggling with midweek bookings. They listed their property on a location scouting platform and soon landed a Bollywood film shoot. Not only did they earn 5x their usual nightly rate, but the film’s popularity also led to an increase in guest bookings.

How to Position Your Property as a Filming Destination

Highlight Unique Features: Does your property have an infinity pool, colonial architecture, breathtaking mountain views, or a cozy, vintage vibe? Film crews look for distinct settings that match their vision.

Create a Professional Portfolio: High-quality images and videos showcasing different angles of your property can attract location scouts.

List on Location Scouting Websites: Platforms like Set Scouter, Peerspace, and Shoot Locations connect property owners with filmmakers and content creators.

Reach Out to Local Production Houses: Contact film schools, ad agencies, and independent filmmakers in your area to let them know your property is available.

Managing Logistics for a Film Shoot

Understand Pricing Models: Location rentals for film shoots can be priced per hour or per day, typically much higher than regular guest stays.

Set Clear Guidelines: Establish rules regarding crew size, damage deposits, and restricted areas.

Offer Additional Services: Providing catering, accommodation, and local transportation can make your property more appealing to production teams.

Maximizing Marketing After a Shoot

Once your property is featured in a movie, music video, or influencer campaign, use that exposure to boost bookings!

Share Behind-the-Scenes Footage: Post pictures and videos of the shoot on Instagram, Facebook, and YouTube.

Use Hashtags and Mentions: Tag the production team, actors, or influencers involved in the shoot to increase visibility.

Leverage Press Coverage: If a major film or ad is shot at your location, reach out to media outlets to feature your property’s story.

Interactive Reflection: 10 questions

1. Does your property have any unique features that would appeal to filmmakers or content creators?
2. Have you ever received inquiries about using your space for a photoshoot or film shoot?
3. What type of content (films, music videos, influencer campaigns) do you think would best suit your property?
4. Would you be open to short-term rentals for production teams, even if it means temporarily pausing guest stays?
5. What precautions would you take to ensure your property isn’t damaged during a film shoot?
6. Have you explored location scouting platforms to list your property?
7. Could you offer bundled services (accommodation + catering) to attract production crews?
8. How would you market your property after being featured in a film or campaign?
9. Would you consider creating a dedicated webpage showcasing your property as a filming location?
10. How can you network with local filmmakers or ad agencies to generate leads?