Transforming Your Stay into a Content Destination

Why Content Creation Matters for Your Business

In the age of social media, your property is more than just a place to stay—it’s a story waiting to be told. Travelers are drawn to Instagrammable locations, unique experiences, and behind-the-scenes moments. If your property becomes a content destination, guests will naturally promote it for you, leading to free marketing and increased bookings.

Real-World Examples of Properties Leveraging Content Creation

Aesthetic Cafés in Tokyo

A boutique hotel in Tokyo designed a pastel-themed rooftop café with curated backdrops, neon signs, and floral swings. Travelers, influencers, and photographers flocked to capture content, making it one of the most Instagrammed spots in the city.

Treehouse Stays in Costa Rica

A treehouse retreat in Costa Rica offers sunrise yoga on a glass-floor deck, attracting YouTubers and travel vloggers. The property’s unique architecture and immersive nature experience generate viral content.

Pet-Friendly Beach Resorts in Australia

A beachfront homestay in Australia launched a “Dogs Welcome” campaign, showcasing dog-friendly rooms, custom pet menus, and beach play zones. Viral videos of happy pets running on the sand led to a 20% increase in midweek bookings.

How to Turn Your Stay into a Content Destination

Create Instagrammable Spots – Design eye-catching nooks, murals, or outdoor seating areas that make guests want to take photos.
Encourage User-Generated Content – Provide guests with props, hashtags, or contests that incentivize them to share their experiences.
Host Influencer Stays – Partner with travel influencers and micro-creators to generate professional content for your property.
Leverage Video Marketing – Use Instagram Reels, TikTok, and YouTube Shorts to showcase unique features of your stay.
Offer Experiential Stays – Add cooking classes, animal interactions, or adventure activities that guests would love to document.

Interactive Reflection: 10 questions

1. What unique feature of your stay would attract content creators?
2. Do you have visually appealing spots that guests love to photograph?
3. How can you encourage guests to tag your property on social media?
4. Would collaborating with influencers boost your brand visibility?
5. Could you introduce a photogenic experience or installation on-site?
6. Are you utilizing video content to showcase your stay’s unique aspects?
7. What social media platforms do your ideal guests use most?
8. Can you create a hashtag campaign to drive more engagement?
9. Would a guest content contest encourage more shares?
10. How can you make content creation effortless for guests during their stay?