Optimizing Local Culture & Experiences for Unique Stays

Why Local Culture Matters

Guests choose homestays, farmstays, and boutique hotels for an authentic experience, not just a place to sleep. A homestay in Japan saw a surge in bookings after introducing a tea ceremony experience for guests. Travelers seek immersion, and showcasing local traditions can turn a regular stay into a memorable journey.

Think about your property. What local traditions, food, or crafts can you highlight? It doesn’t have to be extravagant—simple, authentic experiences create lasting impressions.

Actionable Strategies

Highlight Local Cuisine: Offer traditional breakfasts, cooking classes, or farm-to-table dining.
Cultural Workshops: Organize pottery-making, weaving, or folk music sessions.
Community Interaction: Arrange visits to local markets, guided village walks, or storytelling evenings with elders.
Seasonal & Festival-Based Experiences: Host celebrations of local festivals or themed stays around harvest seasons.
Curate a ‘Local Guide’: Provide guests with a personalized list of must-visit spots, hidden gems, and offbeat activities.

A farmstay in Spain started offering ‘Olive Harvest Weekends,’ where guests picked olives, learned about oil-making, and enjoyed rustic meals under the stars. This transformed them from mere visitors into participants in the region’s culture, leading to a spike in repeat bookings.

Worksheet: 10 questions

1. What cultural elements make your location unique?
2. Have you integrated local traditions or customs into your guest experience?
3. Can you offer a hands-on cultural activity like cooking or craft-making?
4. How do you currently showcase regional food and drinks?
5. Are there local festivals or seasonal events you can align with?
6. Do your guests interact with the local community? How can you facilitate this?
7. Can you collaborate with local artisans or businesses for an immersive experience?
8. Do you provide guests with a curated guide to local attractions?
9. How can you make your property’s connection to the local culture stronger?
10. What is one new cultural experience you can introduce within the next three months?