Google My Business (GMB) is a powerful tool for improving your farmstay’s visibility in local search results and on Google Maps. By claiming and optimizing your GMB listing, you can attract more guests and provide them with essential information about your property. Here’s how to make the most of your GMB listing:

1. Claim Your Listing:
If you haven’t already, claim your Google My Business listing by searching for your farmstay on Google and following the verification process. This typically involves receiving a postcard with a verification code at your business address.

2. Complete Your Profile:
Fill out your GMB profile with comprehensive information about your farmstay, including your business name, address, phone number, website, and operating hours. Ensure that all information is accurate and up-to-date.

3. Add High-Quality Photos:
Upload high-quality photos that showcase your farmstay’s accommodations, amenities, and surroundings. Include images of guest rooms, common areas, outdoor spaces, and any unique features or activities.

4. Write a Compelling Description:
Craft a compelling business description that highlights what makes your farmstay special. Use keywords related to farmstays, rural tourism, and your location to improve your search visibility.

5. Manage Reviews:
Encourage guests to leave reviews on your Google My Business (GMB) listing and respond to all reviews, both positive and negative. Engaging with reviewers shows that you value guest feedback and can help improve your online reputation.

6. Use Posts to Share Updates:
Utilize the Posts feature on GMB to share updates, special offers, events, or news about your farmstay. Regular posts can keep your listing fresh and engaging for potential guests.

7. Add Booking Links:
If possible, add a direct booking link to your GMB listing to make it easy for guests to reserve their stay right from Google.

8. Include Amenities and Services:
Highlight the amenities and services offered at your farmstay, such as free Wi-Fi, farm-to-table dining, or guided tours. This information can help attract guests looking for specific features.

9. Monitor Insights:
Use the Insights feature in GMB to track how visitors interact with your listing. This can provide valuable data on how guests are finding your farmstay and what actions they take after viewing your listing.

10. Keep Your Listing Active:
Regularly update your GMB listing with new photos, posts, and information to keep it active and engaging. An active listing is more likely to rank higher in search results.

11. Optimize for Local SEO:
Incorporate local SEO strategies, such as using location-based keywords in your listing and on your website, to improve your visibility in local search results.

12. Utilize Q&A:
Monitor and respond to questions asked by users in the Q&A section of your GMB listing. Providing helpful answers can improve your credibility and assist potential guests in their decision-making process.

13. Verify Your Location:
Ensure that your location is accurately pinned on Google Maps so that guests can easily find your farmstay and receive correct directions.

By claiming and optimizing your Google My Business listing, you can enhance your farmstay’s online presence, attract more guests, and provide them with valuable information to make their visit a memorable one.